International association of manufacturers, suppliers and consumers of organic production



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Project information

  • . Ecocluster is a voluntary association of Russian and foreign companies specializing in production, processing and sales of organic products and services for the Russian market.
  • The main goal of all Ecocluster's participants is to produce, supply and sell in the Russian market organic products and services with guaranteed and protected quality, to influence the formation of a civilized national market of organic products and to instill modern international standards therein.
  • One of the key principles of Ecocluster's activity is the pursuit to balance the interests of all project participants manufacturers, processors, suppliers, sellers and consumers.
  • The mission of Ecocluster is to promote in Russia conscious attitude to safe and ecologically clean products, revival of careful attitude to the environment.
  • We work with love and commitment, we believe in the life force of nature, and this is the main life philosophy of Ecocluster.
  • And our business strategy is complete compliance with Ecocluster's philosophy and principles; satisfaction of wants both of the product consumers and the project partners; implementation of ecological innovations at the top level; full safety of all manufactured organic products and services.

“Konovalovo” – an innovative ecofarm of a new generation.

Ecofarm is located in 120 km away from Moscow, far enough from industrial center, in one of the most ecologicaly clear place of Shakhovskoy region. Ecofarm “Konovalovo” has already made a good showing from the perspective of perfect quality. This is the first in Russia innovative economically effective agro-tourist complex of European level, which experience may be widely used under contract of franchising. During the last few years “Konovalovo” ecofarm became Russia-wide center of agritourism and organic agriculture.

An official beginning of the project was in autumn 2009. An investment in that project formed 1 million of dollars, and the expected pay-off period is 5-6 years. The total area of “Konovalovo” ecofarm is 4 ha. Ecofarm consists of a recreational compleх (busines class mini hotel, eco-banya and eco-cafe), cattle farm, bee garden, pure pond with aquaculture, and an earth for growing fruits and vegetables. Annually ecofarm receive more than 700 visitors. In 2013 an enlargement of an ecofarm is planned: an increase of cattle, a building of hotelresort with a conference room with a capacity of 50 people, and a formation of business academy.

All the products are produced according to the most strict world standards of quality. Apart from personal four-stage system of quality control, organic products of ecofarm are going to receive a certificate of a prestigious certification agency “Ecoglobe”, which certificate organic production. It is accredited by international accrediting agency DakkS from Germany, and Department of agriculture of USA and Switzerland. All products are made without using antibiotics, growth hormones, GMO, pesticides, nitrates or other chemicals. Fertilization and feed are only natural, in other words those that gives Nature itself. On the area of 2 ha cucumbers, tomatoes, cabbage, carrot, beet-root, vegetable marrow and potatoes are cultivated. Cattle stock consists of 7 milk cows, 5 calves, 30 sheep, 11 goats, 10 pigs, 50 egg-production hens, 50 broiler chickens, 20 gooses, 10 ducks, 10 turkey cocks, 20 rabbits and one pony Fodor. There are liquid-crystal screens situated in cotes in front of cows, where they watch Alpine meadows and listen lyric music. This distresses and increases milk yield. In summer 2011 a Laboratory of research center, named after A.N.Bakulev that produces biological prosthesis, proved an ecological purity of biological materials from Konovalovo ecofarm. As a result, a long-term contract about gratuitous delivery of biological materials was set up.

Innovative technologies are widely used in “Konovalovo” ecofarm. Together with constructive- investigative bureau of National Nuclear Research University MIFI were made and used methods of radiofrequency identification of animals, that gives an opportunity to control the level of milk yield and well-being of animals from any place of the world by using a computer. Here for the first time ever is used integrated milking unit. The point of that invention is combination of milking process, pasteurization and temperature fasting in one machine, where milk gets straight into hermetic packets without having contact with air. That technology allows avoiding transferring milk in different tares, normalization and other processes, during which may be lost some flavor and nutritive properties of milk. As a result customers may order milk from a concrete cow.

Today under the brand name on the farm are produced dairy products, fermented milk product, meat products, eggs, birds, fish, vegetables, fruits, honey, jam, baking, quass, sunflower oil, eco-cosmetics. All the products from farm are delivered at customer’s homes by personal transport. “Konovalovo” ecofarm – is a successful project, which proves that eco-business can be profitable and effective.

In order to solve problems, concerning the formation civilized market of ecoproducts and eco-services on the territory of Russian Federation on the bases of “Konovalovo” ecofarm, in 2011 was formed first in Russia professional union of producers and suppliers of organic products and eco-services – “Ecocluster”. It became the first in Russia multi-eco-brand of national level with protected and guaranteed quality. Today “Ecocluster” consists of more then 85 partners from Russia and other countries of the world. There is a personal unique system of selling products, including a chain store system within walking distance. “Ecocluster” association actively cooperates with federal and local government agencies, participates in creating national system of eco-certification and eco-marking, realizes some social and educational programs about healthy lifestyle, reconstructs cultural heritage, saves agrobiovariety of region, gives workplaces in rural area, realizes editorial project.

“Ecocluster” association systematically and consistently comes forward as integrator and business incubator of organic agriculture in Russia, using a strategy of aggressive development and open innovations. Here are the functions of association:

  • transfer of technologies of organic farms into Russia
  • transfer of investments into organic agriculture
  • development and introduction personal innovational methods of production of organic products
  • creation of a personal innovational organic products
  • creation of cooperative innovational organic production together with big professional firms
  • creation of a personal controlling quality system
  • accumulation of innovations, start-ups, technologies
  • lobbying of the interests in government agencies
  • massive enlightenment of people about organic products

With the participation of «Eocluster» and upon its initiative, а Department of Agriculture of Russian Federation is elaborating the law “About the production of organic agricultural products and amending in legislative instruments of Russian Federation”. Thanks to “Ecocluster” association Russia prepares for entry into a global market of highly marginal, competitive, high-quality organic agricyltural products. According to “Ecocluster” 's estimates, Russia may have, in the nearest future,15-20% of world market of organic products.

In October 2012 on the initiative of “Ecocluster”, a new project started up in Ulyanovskaya area. It will be the biggest in Europe ecofarm with 5000 cows and milk processing plant, that will produce 150 ton of dairy products per day. An investment in that project formed 6 billion of dollars. Investor is a company called “Moloko Holdings” (sub-company of «Aurora Organic Dairy» in Colorado), and the president of this company is Mark Paperzak. Many other negotiations are in progress in different regions of Russian Federation.

ORGANIC AGRICULTURE FOR RUSSIA.

Nowadays organic agriculture (OA) – is a world trend, it is practiced in 160 countries all over the world. In 84 of these countries exist special private laws about OA, in other tens countries such kind of laws are underway. According to the data from IFOAM world sales of organic products in USA achieved 59 billion dollars in 2010. Annual growth of the market of organic products on the average compose 20 %, even during the crisis of 2008 the growth of market in 15% was noticed. In 2020 cycle in the area of OA is expected, within the bounds of 200-250 billion dollars.

Russia has unique resources (20% of freshwater resources, 9% of world plowed field, 58% of world black soil) and will derive economical benefit, developing organic agriculture. According to expert's estimates, Russia may occupy 10-25% of world market of organic agriculture during next 5 years.

According to the data of IFOAM as of 2010, in general 37 million ha are used for OA. While in Russia there are 40 million ha. of unused farming land that didn’t get manure over 20 year. These land don’t need conversion and at any time they may be used for producing organic products.

Organic agriculture – is the most important instrument for growing GDP and a great opportunity for Russia to increase export in conditions of WTO. The development of OA has strategic advantages for Russia – economical, social, ecological and demographical.

THE DEVELOPMENT OF SMALL AND MEDIUM BUSINESS IN COUNTRYSIDE.

OA – is the most rapidly growing market segment of food products according to the results of the year 2011. According to the data of ROMIR company (November 2012), 58% of Russians are ready to buy ecologically safe products. According to the data of TNS, the potential capacity of the market of organic products in Moscow (in the medium term, according to European trends): 1,5 milliard United States dollars a year, in St Petersburg: 0,5 milliard United States dollars a year. Russia has a high potential for exporting organic products, primarily small grains and wild-growing herb.

Taking into consideration the scale of Russian territories, only relatively small part of the country is usable for intensive agriculture. On the rest bigger part of the country agriculture becomes simply not profitable. In addition to intensive agriculture in Russia, it is necessary to develop OA. It may become a locomotive of development and survival equipment from bankruptcy for hundred thousand of small and medium peasant farm enterprises and personal subsidiary plots. Russian organic production is of high quality, competitive in conditions of WTO. OA may potentially have a development in poor regions, if there is good ecology. UN made researches, according to which during the reorganization of farms, using methods of organic production, the productivity of small forms of agriculture has raised to 116%; income of farmers has increased twice and thrice. Industrial processes that don’t depend on deliveries of fertilization, pesticides, herbicides, antibiotics, growth hormones etc. made farms more stable. According to experts estimates, during last three years from the moment of accepting in Russia technical regulations for organic products, several thousands of peasant farm enterprises and personal subsidiary plots are going to pass special certification. Many manufacturers, who already produce organic products, are legalized. Therefore the market of organic products will increase more then in ten times and will form over 35 milliard dollars. In the most part it will be incomes of rural households.

Adoption of the law about organic agriculture and technical regulations, will allow Russia to make a dash in the sphere of production, processing and export of organic products. If there will be conceptual framework in that sphere that made juristically, there will appear conditions for investing the production of organic agriculture products. Manufacturers and processers of organic products will get clear tools for realizing their products.

SOCIAL ADVANTAGES IN THE HEALTH PROTECTION SPHERE.

According to the data of Scientific-Research Institute of nutrition of RAMS, 30-50% of diseases are connected with nutritive disturbance. As a result this burden lies heavy on social and economic parts of the government. Annual economical losses of diseases, connected with nutritive disturbance, damage government in the amount of 13 000 milliard dollars. According to the data of RAMS, about 90% of Russian population suffer from disbacteriosis, in other words it is irregularity of the bowel's microflora structure, connected with eating disorder and uncontrolled using of antibiotics. OA provides products of a new quality form. All products of OA don’t contain pesticides, herbicides, antibiotics, growth hormones, chemical fertilizers, food additives and so on. It is very important for those people who care about their health, especially for highly allergic individuals (30% of Russian population), for people who underwent a cure using antibiotics, for children, for pregnant and breastfeeding women, for people with compromised immunity, for people who have problems with gastrointestinal tract and other pathologies.

SOCIAL ADVANTAGES IN THE SHPERE OF TERRITORY DEVELOPMENT.

It is found that ­­­­­­­OA on the rural territories increases quality and living standards. Economical model, according to which happens the development of OA, promote the development of social infrastructure, because this are long-term investments into sustainable development of rural territory in general.

Experience has proven that formation of the market of organic products leads to the development of ecological and agro tourism in countryside. As income of rural households grow, the quality and living standards in rural areas also grow, self-employment is in progress, cooperation and social infrastructure develop, and the dependence on federal and regional budget grows weak.

From the viewpoint of a constant development of rural territories in Russia, the work of rural households becomes extremely important. It is known that economic resilience is defined by the resilience of its subjects. The production of rural households in Russia is over half of all produced agriculture products. For good development of Russian rural territories, it is necessary to create conditions in rural households for work and earnings. Firstly – conditions for producing laborious advanced processing products; secondly – incomes of rural households must be maximally differentiated; thirdly – it is necessary to proceed to cluster production, to cooperation with production of closed cycle type with the usage of renewable resources. It is OA that meet all listed above requirements in virtue of specificity of production and trade of products.

ECOLOGICAL ADVANTAGES

Nowadays about one third of natural pollution falls on the rural sector of economy. Annual economical damage from intensive agriculture in Russia exceeds 3 milliard rubles. In the whole world OA is admitted method for solving ecological problems in rural sector. OA doesn’t pollute ground, air and underground waters with chemical fertilizers or means of protection for animals. OA helps not only to avoid some negative consequences but also to reconstruct disturbed ecosystems by means of biological methods of increasing of soil fertility and protection of plants, and also by means of methods of biodiversity enlargement.

OA may pull down in 2,85 times the amount of energy that is spent for 1 ha of cultivated land (in general because of not using synthetic mineral fertilizers, synthetic pesticides, using of local feed and processing of products), as a result it may lead to considerable reduction of emission of greenhouse gases. In comparison with traditional farming, organic technologies need in 1/2 less energy, and a release of greenhouse gases is much less – from ? to ? of volume released of plant cultivation traditional system. Switching to methods of constant farming may decrease forest devastation and usage of fresh water to 55% and 35% consequently. In conditions of growing population and growing product demand, any avoiding of natural renewed and “free” resources greatly decrease economical effectivity.

DEMOGRAPHIC ADVANTAGES.

In Russia the amount of rural localities is extremely decreasing. According to population census of 2010, from the year 2002 their number has decreased to 8500. And there are 19 400 of rural localities that exist de jure, but in fact there are no residents. At the same time according to the data of Public Opinion Foundation, over 20% of Russians are ready to think about moving to the country. This means that system problem exists. Current economy of intensive agriculture is not ready to comply with the wishes of rural people and citizens that want to move to the country, but still live in the city.

OA is able to pull down population outflow from rural areas and stimulate the migration into rural areas. It is noticed that rural families always have more children and there are more long-livers in rural areas. The development of organic agriculture and as a result improvement of living conditions in rural areas may contribute to better demography in the all country.

For better development of organic agriculture in Russia, a production of a state policy in that concrete sphere is needed, it is also important to pass a federal law about production of organic agricultural products and technical regulations for organic agricultural products.



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